01 June, 2011

Beck's appeal: David down for shock Dublin departure

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Beckham to return to Ireland after marrying in Dublin
After a royal visit and a presidential one, Beckham would represent a bit of both.

The world's most famous (and 2010's highest earning) footballer David Beckham looks likely to play his final game as a professional at Dublin's Aviva Stadium in November.  
Beckham will be touring Europe with his club LA Galaxy in November after the MLS season finishes at what will be the end of Beckham's five year contract with the club.  Galaxy are working with sports promoters Platinum One to put the final touches to a three-game European tour.  Galaxy are understood to be seeking a friendly in Dublin, probably against Shamrock Rovers.
Beckham will return to Ireland after his 1999 wedding to former Spice Girl Victoria Adams in Luttrellstown Castle in Co. Dublin and it would the first time he has ever played in Ireland.
Beckham's main sponsor to have their say on where he goes
The main question to be answered from Beckham's visit is sure to be;  can the Beckham brand save the ailing Aviva Stadium?
The arrival of the likeable lad from Leytonstone in London, whose surname was the most 'Googled' word in 2003 and 2004; should certainly beef up the attendance at the €410million stadium.  The stadium has only been sold out twice from 16 previous soccer matches played at the venue; which certainly hasn't helped the FAI to lower the stadium debt.
Were any old MLS team to play Shamrock Rovers in November, the match could be staged in Tallaght Stadium but brand Bechham brings an aura and magnetism.
Ireland will cash in if David Beckham decides to finish his career here
If, as is distinctly possible, the three-game European tour represents the final leg of Beckham's career;  the chance to catch a glimpse of such a high-profile figure will reach out well beyond Ireland.  It could, if marketed properly, be the sports ticket of the year.  

Beckham remains a good player, if not a great one.  As a commercial phenomenon he is in a league of his own.  After a royal visit and a presidential one, Beckham would represent a bit of both.
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