
The Irish Government is considering bringing Heineken Cup matches involving Irish provinces to RTÉ/free-to-air Irish television networks. This would be under the "Crown Jewels" broadcasting plan; that is: that there are certain events (All-Ireland Finals, Six Nations, World Cup, Olympic Games etc.) that are National Events and that therefore should be viewed by as large a national audience as possible. The Government also says that by limitting Heineken Cup matches to Sky Sports, these matches aren't viewed by the "next" Brian O'Driscolls, and therefore, are not being inspired by viewing their heroes on television. Speaking to Newstalk, the Minister for Sport: Eamon Ryan compared an un-regulated (television) sport like boxing to rugby, saying he doesn't know who the World Heavyweight Champion is/are. This is absurd since an un-regulated sport like boxing, with many Governing bodies, cannot be compared in any way to rugby.
Since Heineken Cup television rights went to Sky Sports in 2007, viewing figures have
