01 February, 2011

"Walk of Dreams" launched by John Giles:

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"Walk of Dreams": launched today at the Aviva Stadium
The John Giles Foundation in association with 3 today (Tuesday, February 1) launched the ‘Walk of Dreams', which will take place on Sunday, 27th March at 3pm in 14 locations nationwide.

The ‘Walk of Dreams' will bring together people who love football from all over Ireland to raise funds for the beautiful game and the John Giles Foundation to continue the growth of football. The walks will take place in Letterkenny, Sligo, Castlebar, Galway City, Ennis, Limerick City, Tralee, Cork City, Athlone, Thurles, Waterford City, Enniscorthy, Dublin City (from Aviva stadium) and Dundalk.

The John Giles Foundation was founded to use football as a vehicle for social change, to build community cohesion, increase participation and to improve health and education by providing funding to help football in clubs, schools and community groups in Ireland.

Half of funds raised will be retained by participating football clubs while the other half will go to the Foundation for community football projects in clubs, schools and community groups throughout Ireland.

The John Giles Foundation is supported by 3 and the Football Association of Ireland.

John Giles said: "I wanted to help harness the great energy of the football family and use it to come together on the 27th March to demonstrate that football forms a large and very important part of Irish community life offering many thousands of people an outlet to enjoy themselves. I would urge anybody who is involved in football to come out and walk for a great cause. Half of the money raised will go back to participating clubs while the other half is used by the Foundation to fund football projects where they are needed most."

Former international soccer star:  John Giles
Speaking on why 3 decided to become official partners of ‘Walk of Dreams', Elaine Carey Sales & Marketing Director 3, underlined 3's commitment to the grassroots of Irish football in saying: "Since coming on board as primary sponsor of the Irish National Football team, we have looked to introduce initiatives aimed at providing real support to all levels of football throughout Ireland. Supporting the John Giles Foundation was a natural step in strengthening this commitment and builds on our announcement last week of a €10m fund for Irish football clubs, offering cash rewards to clubs whose members switch to 3. We at 3 are delighted to partner with John for this walk and look forward to walking alongside him and the Irish football community on March 27th."
For further information:
Log onto www.johngilesfoundation.com or contact: info@johngilesfoundation.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For more details and to sign up to the affinity deal please contact:
Dublin: Andy Shortall 0833398929
Leinster: John Jackson 0833698741
Munster: Niall Riordan 0833812883
Ulster / Connaught: Philip Ryan 0833655489
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